Off The Hoof is a new magazine, targetting the UK's 30 million 'nearly vegetarians', launched on World Vegan Day. Issue 3 is out now.

It is estimated there are now over 30 million people in the UK who are regularly eating vegetarian and vegan foods and actively avoiding red meat. Off the Hoof is targeting these consumers with an irreverent, idiosyncratic cross between The Big Issue, Private Eye and Nuts or Loaded magazine.

Excellart co-design the magazine, creating a unique series of eye-catching spreads. Click here to view some of our designs.