For immediate release
Get Stuck In! to National Vegetarian Week
The Vegetarian Society is encouraging everyone to Get Stuck In! to National Vegetarian Week this year, from 15th to 21st May. Max Wiseberg, airborne allergies expert and creator of Vegetarian Society approved HayMax organic drug-free allergen barrier balms, has some tips on how hay fever sufferers can Get Stuck In!
“The hay fever season is reaching its peak during National Vegetarian Week,” comments airborne allergies expert and creator of Vegetarian Society approved HayMax allergen barrier balms, Max Wiseberg. “There is still tree pollen around, and the grass pollen season is kicking in, especially if the weather is warm, dry and sunny.”
“There are plenty of vegetarian foods you can Get Stuck Into during National Vegetarian Week which can help your hay fever symptoms but trapping the pollen before it gets in is also a great tactic. So Get Stuck In to a pot of Vegetarian Society approved HayMax. Just wipe a small amount of the balm around the rims of your nostrils and the bones of your eyes to trap over one third of the pollen before it gets in your body. Less pollen, less sneezing.
“Go for the hottest curry on the menu – veggie, of course – or if you’re making your own, go heavy on the spices. Turmeric, an orange-yellow spice, widely used in curries and South Asian cuisine, is believed to reduce inflammation caused by the enzyme phospholipase A2, which is provoked into action by pollen in your system. And make sure there are lots of onions in too, as they contain quercetin, a natural anti-histamine, which blocks the effects of histamines. The best type is red onions, as they have the highest levels.”
Try a vegetarian pizza topped with capers, red onion, watercress and pineapple. Capers, red onions and watercress contain high amounts of quercetin, which can help reduce hay fever symptoms, and pineapple contains bromelain, which helps the body to absorb quercetin.
A Mediterranean diet recommended for Allergy Sufferers as it is high in antioxidants which are immune-boosting. A study published in the journal Thorax found that Crete islanders who ate a Mediterranean diet had fewer allergy-related symptoms [1]. They noted that diet staples such as nuts, grapes, oranges, apples and fresh tomatoes were protective against wheezing and nasal allergy symptoms.”
HayMax works by trapping allergens before they enter the body. Each person can tolerate a certain amount of dust or pet allergen without reaction – their ‘trigger’ level – below which they suffer no effects, but above that an allergic reaction occurs. And as long as HayMax keeps the sufferer below their trigger level, they will have no allergic reaction. HayMax has been proven in independent research to trap of one third of pollen grains [2].
The balm is suitable for children and adults, including pregnant and breast-feeding women, and is approved by The Vegetarian Society. It is drug-free, organic and has no drowsy side effects.
HayMax organic drug-free allergen barrier balms retail at £6.99 per pot and are available from Holland & Barrett; selected Morrisons, Waitrose and Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from www.haymax.biz.
NOTES TO EDITORS
If writing about HayMax generically, please include the phrase ‘organic allergen barrier balm’.
References
[1] Lda Chatzi, Gianna Apostolaki, Ioannis Bibakis, Isabel Skypala, Vasilki Bibaki-Liakou, Nikolaos Tzanakis, Manolis Kogevinas, Paul Cullinan, “Protective effect of fruits, vegetables and the Mediterranean diet on asthma and allergies among children in Crete.”, Thorax 2007;62:8 677-683 Published Online First: 5 April 2007 doi:10.1136/thx.2006.069419
More information about this study can be found online at bmj.com. Or follow this direct link to the study: http://thorax.bmj.com/search?fulltext=Crete+Allergy&submit=yes&x=12&y=3
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
About Max Wiseberg
Max Wiseberg is an expert in airborne allergies (including hay fever and dust and pet allergies) and is a hay fever sufferer himself. He regularly writes in the press, for publications including The Sunday Mirror, Running Fitness, Health Food Business, The Practicing Midwife, Pharmacy magazines and Your Healthy Living and has appeared on BBC radio, many local radio stations, as well as The Chrissy B Show, Fitness TV and the Holiday & Cruise channel.
ENDS