The ethical choice

For immediate release

The Luxury Soap that Camouflages You from Insects

incognito® Luxury Loofah Soap cleans and conditions the skin to help reduce your attractiveness to insects.

incognito® Luxury Loofah Soap works by removing detritus in the skin pores, from dead skin, pollutants and dust, which builds up bacteria and attracts insects. It contains luxury citronella soap inside a loofah to reduce your attractiveness to annoying insects. The loofah has microscopic hairs that gently remove detritus from the skin pores when gently exfoliating.

Essential for extended travel, incognito® Luxury Loofah Soap is best used to exfoliate every other day. It has the additional benefit of naturally conditioning and polishing the skin.

Many soaps have pleasant and attractive aromas, which are also attractive to insects. These aromas can cancel out some of the benefits of insect repellents. incognito Luxury Loofah Soap is designed to do just the opposite – it works in harmony with a repellent. When used in conjunction with incognito roll-on repellent, it provides improved protection from insects.

incognito® Luxury Loofah Soap contains 100% natural ingredients, is completely free of any DEET, Parabens, GMO, SLS’s and is not tested or derived from any animal. It is registered with The Vegan Society.

Abigail comments, "I used it before going on holidays to Turkey this year and I really found it helped a lot when I used it every few days. It just makes your skin feel really 'clean' and I swear I needed less of the incognito repellent when I used the loofah regularly....... lovely product, would recommend."

incognito has recently won the Janey Loves Platinum Award for the fifth year running from Janey Lee Grace, and has also received the following awards: The Queen’s Award for Enterprise: Sustainable Development, Ethical Award from The Ethical Company Organisation, P.E.A. Award: Travel & Tourism and Treading Lightly Waitrose awards.

incognito® Luxury Loofah Soap retails at £5.99 and is available from Holland & Barrett, Ocado, Harrods, Duchy of Cornwall Nurseries, independent health stores and lessmosquito.com.

NOTES TO EDITORS

Please note incognito® is spelt with a lower case ‘i’.

Ingredients: The Organic Luffa cylindrica (L) roem, Cocos nucifera (coconut oil), Sesamum indicum (sesame) oil, distilled water, sodium hydroxide, Cymbopogon winterianus (citronella oil).

ENDS

+44 (0) 1450 219246