- We seek and promote our business in an ethical and professional manner.
- We only charge the price we quote - there are no hidden extras.
- We recycle and buy ethically, using local and ethical suppliers where possible.
- We will promote your business ethically, too.
- We do not use stereotypical imagery, in relation to race, gender, disability, age and size.
- We only market to children if it is beneficial to their development, education, health or welfare.
- We refuse to promote products which encourage smoking, the use of drugs or involve excessive levels of pollution, waste or noise.
- And we donate 2.5% of our profits to charities or community groups.