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The ethical choice
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HayMax Launches a Superhero for Kids
Pow!!, Zap!!, Bam!! – The HayMax Kids emerge from the depths of their cleverly disguised hide-out at HayMax headquarters and immediately start fighting the troublesome trio of allergens that many children* dread: Pollen, Dust and Pet. These pesky villains stay hidden most of the time, but The HayMax Kids are always at the ready – armed with their proven allergen barrier balm that not even these guys can escape from.
“Argh!” cries Pollen, “I can’t escape from your powerful trap. Please release me – NOW!!!” The HayMax Kids’ arch villains, Dust and Pet try to run off while they’re busy with Pollen, but it’s too late – they’re cornered too. “Now what’ll we do? – any ideas?” cries Dust. But it’s no use. They’re all doomed.
“How do you do it, HayMax Kids; what gives you all that strength?” asks Dust – but the Kids are not going to give the game away – their secret formula forms an invisible barrier so these guys get caught up and stay stuck. It makes the perfect trap; perfect for little noses – HayMax Kids is a real superhero.
“We can save babies, toddlers, children and teenagers from the villains’ clutches with our magic proven** formula,” they say. “And because it’s non-drowsy we’re always alert and ready to catch that terrible trio. Plus it doesn’t affect our superhero studies and exams.”
“We have been listening to parents and kids for a decade, and we know that children love HayMax as they can apply it themselves and show the cool little pots to their friends. And as it’s not a medicine, they can take it to school and put it on themselves – so everyone can be a HayMax superhero!”
New HayMax Kids organic drug-free allergen barrier balm launches in April 2016 and retails at £6.99 per pot. It will be available from Holland & Barrett; selected Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from haymax.biz.
Look out for The HayMax Kids on the new HayMax Kids boxes and join in the fun at HayMax.biz/HayMaxKids.
NOTES TO EDITORS
* Around 30% of all children in the UK suffer from hay fever, versus 20% of adults
** HayMax has been proven in independent studies to trap over one third of pollen grains before they enter the body – Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
In a 2015 study by leading allergy charity Allergy UK, 80% said that HayMax worked – ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, June 2015, supported and funded by HayMax™.
About HayMax™
HayMax Kids is an organic drug-free allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the base of the nostrils, it forms an invisible barrier which studies show traps dust and pet allergens and over one third of pollen grains before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, their symptoms won’t be triggered.
It’s 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. HayMax Kids is Soil Association certified organic, vegetarian and has never been tested on animals. HayMax has won 42 awards including Winner of Health and Beauty Category in highly prestigious Soil Association Awards 2014. It has been talked about by ITV’s Dr Chris Steele MBE on This Morning four times!
HayMax Kids is non-drowsy so will not affect children’s performance at school or in their important exams.
HayMax Kids was developed by lifetime hayfever sufferer, Max Wiseberg, to help stop the cause of hayfever symptoms – namely, pollen – from getting into the body. MD, Max is also a well-known hayfever airborne allergens expert, appearing regularly in the press, radio and TV.
HayMax has undergone four independent trials and studies, which have proven its effectiveness. In 2009, independent research from The National Pollen and Aerobiology Research Unit (NPARU) by Professor Jean Emberlin found that HayMaxTM resulted in a “reduction to the amount of allergen entering the nose”[1]. Then in 2012, a further NPARU study concluded that HayMax trapped dust and pet allergens as well as pollen [2]. In July 2014, results of a survey by leading allergy charity, Allergy UK showed that almost eight out of ten respondents said that the balm helped some or all of their hayfever symptoms [3]. And in a further 2015 study by Allergy UK, 80% of respondents said that HayMax worked [4].
HayMax is a family company with a strong ethical bias: Their cartons are FSC approved, the trays are made from PET and they source locally reducing miles travelled. Where possible HayMax save paper, recycle and save cardboard and re-use. They also try to order in larger quantities to reduce the number of deliveries made (and road miles covered) on their behalf.
References
[1] Prof Jean Emberlin, Independent Research on HayMax Pollen Barrier Balm, The National Pollen and Aerobiology Research Unit (NPARU) University of Worcester WR2 6 AJ, July 20th 2009.
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
[3] ‘Are you suffering from seasonal allergic rhinitis (hay fever)?’, Allergy UK, July 2014, supported and funded by HayMax™ July 2014.
[4] ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, supported and funded by HayMax™, June 2015.
ENDS
HayMax Launches a Superhero for Kids
Pow!!, Zap!!, Bam!! – The HayMax Kids emerge from the depths of their cleverly disguised hide-out at HayMax headquarters and immediately start fighting the troublesome trio of allergens that many children* dread: Pollen, Dust and Pet. These pesky villains stay hidden most of the time, but The HayMax Kids are always at the ready – armed with their proven allergen barrier balm that not even these guys can escape from.
“Argh!” cries Pollen, “I can’t escape from your powerful trap. Please release me – NOW!!!” The HayMax Kids’ arch villains, Dust and Pet try to run off while they’re busy with Pollen, but it’s too late – they’re cornered too. “Now what’ll we do? – any ideas?” cries Dust. But it’s no use. They’re all doomed.
“How do you do it, HayMax Kids; what gives you all that strength?” asks Dust – but the Kids are not going to give the game away – their secret formula forms an invisible barrier so these guys get caught up and stay stuck. It makes the perfect trap; perfect for little noses – HayMax Kids is a real superhero.
“We can save babies, toddlers, children and teenagers from the villains’ clutches with our magic proven** formula,” they say. “And because it’s non-drowsy we’re always alert and ready to catch that terrible trio. Plus it doesn’t affect our superhero studies and exams.”
“We have been listening to parents and kids for a decade, and we know that children love HayMax as they can apply it themselves and show the cool little pots to their friends. And as it’s not a medicine, they can take it to school and put it on themselves – so everyone can be a HayMax superhero!”
New HayMax Kids organic drug-free allergen barrier balm launches in April 2016 and retails at £6.99 per pot. It will be available from Holland & Barrett; selected Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from haymax.biz.
Look out for The HayMax Kids on the new HayMax Kids boxes and join in the fun at HayMax.biz/HayMaxKids.
NOTES TO EDITORS
* Around 30% of all children in the UK suffer from hay fever, versus 20% of adults
** HayMax has been proven in independent studies to trap over one third of pollen grains before they enter the body – Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
In a 2015 study by leading allergy charity Allergy UK, 80% said that HayMax worked – ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, June 2015, supported and funded by HayMax™.
About HayMax™
HayMax Kids is an organic drug-free allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the base of the nostrils, it forms an invisible barrier which studies show traps dust and pet allergens and over one third of pollen grains before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, their symptoms won’t be triggered.
It’s 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. HayMax Kids is Soil Association certified organic, vegetarian and has never been tested on animals. HayMax has won 42 awards including Winner of Health and Beauty Category in highly prestigious Soil Association Awards 2014. It has been talked about by ITV’s Dr Chris Steele MBE on This Morning four times!
HayMax Kids is non-drowsy so will not affect children’s performance at school or in their important exams.
HayMax Kids was developed by lifetime hayfever sufferer, Max Wiseberg, to help stop the cause of hayfever symptoms – namely, pollen – from getting into the body. MD, Max is also a well-known hayfever airborne allergens expert, appearing regularly in the press, radio and TV.
HayMax has undergone four independent trials and studies, which have proven its effectiveness. In 2009, independent research from The National Pollen and Aerobiology Research Unit (NPARU) by Professor Jean Emberlin found that HayMaxTM resulted in a “reduction to the amount of allergen entering the nose”[1]. Then in 2012, a further NPARU study concluded that HayMax trapped dust and pet allergens as well as pollen [2]. In July 2014, results of a survey by leading allergy charity, Allergy UK showed that almost eight out of ten respondents said that the balm helped some or all of their hayfever symptoms [3]. And in a further 2015 study by Allergy UK, 80% of respondents said that HayMax worked [4].
HayMax is a family company with a strong ethical bias: Their cartons are FSC approved, the trays are made from PET and they source locally reducing miles travelled. Where possible HayMax save paper, recycle and save cardboard and re-use. They also try to order in larger quantities to reduce the number of deliveries made (and road miles covered) on their behalf.
References
[1] Prof Jean Emberlin, Independent Research on HayMax Pollen Barrier Balm, The National Pollen and Aerobiology Research Unit (NPARU) University of Worcester WR2 6 AJ, July 20th 2009.
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
[3] ‘Are you suffering from seasonal allergic rhinitis (hay fever)?’, Allergy UK, July 2014, supported and funded by HayMax™ July 2014.
[4] ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, supported and funded by HayMax™, June 2015.
ENDS
PR Newsroom - Organic, Drug-free Allergen Barrier Balm, HayMax
Further information
For further information about HayMax, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01450 219 246,
info@excellart.co.uk, www.facebook.com/Excellart, www.twitter.com/excellart
For further information about HayMax, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01450 219 246,
info@excellart.co.uk, www.facebook.com/Excellart, www.twitter.com/excellart
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